About
Organizations stand to benefit from better content, but there’s no magic pill to make that happen. That’s why I’m here to help.
Trusted to create content that moves the needle for brands such as:
My Open Letter To you
I understand the frustration of another failed content marketing initiative. You might even be questioning if content marketing can work for your business.
- “This was supposed to work!”
- “Content is king, right?”
- “Why is no one reading our blog?”
- “What are we doing wrong?”
Can you relate?
Your content doesn’t need to fall flat — it CAN help you reach your goals.
The reality is you need a robust, polished content marketing program that moves the needle — and I’m here to help you do that.
I take a holistic approach to content marketing. Stuffing keywords in a blog post stopped working a long time ago (although it feels like much of the industry hasn’t yet learned that).
A well-tuned content marketing engine consists of strategic planning, well-executed content, and crucial placement.
Schedule a free discovery call today, and take the first step in building a content marketing program that shines.
Meet John Egan, Writer, Editor & Content Marketing Strategist
Fresh out of journalism school at the University of Kansas, I worked for a small-ish daily newspaper in Jefferson City, the state capital of Missouri. That experience helped put me at ease with comprehending complicated subjects, interviewing high-profile people, and digging for details.
After my short stint in Jefferson City I moved to the “big city” — St. Louis. There, I worked as a copy editor for a daily newspaper and the St. Louis Business Journal. In those two positions, I honed my copy-editing skills
The copy-editing job at the St. Louis Business Journal was the launchpad for my next two positions — managing editor and editor of the Austin Business Journal. For almost seven years, I helped direct the editorial strategy there.
Armed with all of that journalism know-how, I then set off on two tracks: freelance writing and content marketing. On any given day, you’ll find me developing an ebook about finances for newlyweds, putting together a blog post about data centers, drafting a press release about a multimillion-dollar business deal, researching the latest diet trends or quizzing a CEO.
As the content marketing chief at three companies —
Bankrate Insurance, self-storage marketplace SpareFoot and lawn care provider LawnStarter — I developed and executed results-oriented, award-winning content marketing strategies that were tailored to various audiences.
Today, I apply that experience to the consulting work I carry out on behalf of content marketing clients, whether we’re brainstorming infographic concepts or coming up with editorial calendars.
John has written scores of personal finance and small business articles for us at Investopedia and The Balance over the past several years. His copy arrives clean and easy to edit, it's always well-sourced and in alignment with our style guide, and maybe best of all, it's easy to read (John truly has a "writer's ear"). For me. he's covered topics in credit cards, personal loans, mortgages, home warranties, and small business. For other editors, he's written about insurance and banking (and probably much more). It's a broad range, but John's a personal finance polymath, with admirable research and reporting skills. He's a reliable contributor and a good communicator, and I never hesitate to consider him for an assignment.
Lars Peterson
Senior Editor, Investopedia
John is a dream to work with. He is highly skilled at interviewing and is intuitive as well as impeccably factual in crafting content. I was impressed by how quickly he recognized the intended impact of these communications as well as the needs of the target audiences of the Texas Economic Development Corp., and he built content that performed as well as we had hoped. He consistently exceeded our expectations in everything he did. I would be delighted to work with John again.
Lisa Trow
External Communications Lead, Chevron Phillips Chemical Co.
John is one of our go-to freelance writers in all things related to the workplace. From research deep dives and nationwide trends to quirky anecdotes, John has reported it all for us. He is through, gets great sources and quotes, and completes work on time. Would 100% recommend!
Beth Mirza
Newsroom Director, SHRM
John is one of our go-to thinkers, writers, and strategists — especially for our clients in financial services. His writing is crisp, coherent, authoritative, and easy for the audience to follow, and he never ever disappoints. John's experience is extensive and crosses into many different industries, formats, and platforms. He's like the Swiss army knife of content people.
Todd Anthony
Founder/Head of Strategy and Creative, Pinwheel
Ready to take the next step toward a robust, impactful content marketing program?
Let’s have a casual, no-pressure conversation to see if we’re a good fit!